As with many things in life, time management and planning in advance are key to success in crowdfunding campaigns. The most important part of your campaign is your pre-campaign marketing and preparation and then, what creates your eventual success is the performance of your campaign in the first few days.
For you to succeed in the first few days. You basically need to build your audience, which means your family, friends, social media, and email list via different sources and landing page need to be ready to pledge as soon as you make your campaign live.
Let’s dive into the 4 key strategies and how you need to time them one by one.
1- Working with Superbackers.
2- Building your audience via a landing page for email marketing.
3- Registering your brand to Gadgetflow
4- Building the campaign design, video, and perks.
1- Working with Superbackers
There are special websites, which have a list of crowdfunding backers with a record of many campaigns. These people like to try new products and they also like to support new startups while having great deals from interesting companies.
You can simply buy a list of superbackers from here.
You can also find a company that is focused on superbackers with guaranteed results — by sending an email to their list of superbackers as soon as your Kickstarter or Indiegogo campaign is live. This is one reliable company for superbackers.
This is a tested and very effective method of reaching the initial threshold of backers for a crowdfunding campaign.
2- Building Your Audience via Landing Page for Email Marketing
Building a landing page is the first step and a key element for building the email list and the success of your crowdfunding campaign.
Your landing page needs to tell the story of your product professionally, concisely, and with one unique objective.
You can use a platform that’s solely focused on building landing pages that convert. I’d recommend LeadPages. They have a free trial and 4.6-star reviews on Trustpilot.
You can view and register for Leadpages here.
If you want to focus on a high converting landing page that’s specifically focused on your product story and conversion, then, you can work with Awaynear.
You can contact Awaynear here with your company and product information along with your initial goals.
For professional email marketing, you can use Constant Contact to grow your marketing and sales funnel.
3- Signing up to Gadgetflow
If you’re looking to increase your brand’s value and reach millions of people, Gadget Flow is the perfect platform for you. They have a massive audience of over 28 million people per month, and their iOS and Android apps support AR and VR for next-level product exploration.
They’ve worked with over 8,000 customers, including Fortune-500 companies, and over 4,000 crowdfunding campaigns. So what makes Gadget Flow so special? Their traffic and marketing tools create high value for their brand customers.
Gadgetflow helps companies with crowdfunding by driving traffic to their campaign pages and increasing their online visibility. They’ve helped companies like Pebble, raise over $20 million dollars on Kickstarter. Oculus Rift and Coolest Cooler are two other products that raised millions of dollars with the help of Gadgetflow.
You can learn more about Gadgetflow and register here.
4- Building the Campaign Design, Video, and Perks.
While you are building the pre-campaign marketing and landing page, it’s best if you invest significant time and energy into developing the campaign design and video.
Regarding the design, you’d need to write a great script, and create explanatory visuals whether they are graphic design or your professional product images. The story would need to be a mix of design and concise, inspirational, and persuasive text. You would also need to make sure that the perks are well-rounded and that they are convincing and realistic with the right balance of early bird deals and premium packages.
Almost as importantly, you need to create a professional video of 1.5 to 3 minutes long with the story of your product, company, and team empowered with professional lighting, audio, and hopefully professional camera and storytelling.
To create a successful campaign design, you can review the top campaigns along with the great ones that are in the same field as your product. Then, you can make a to-do list and schedule how you will build your campaign with the sources you have.
If you are in the US, you can post an ad on Craigslist for the video and so many professional videographers and photographers will contact you with their reels especially if you are in a big city like New York.
For the design and script part, you can hire Awaynear and contact tell about your company, product, and goals. You may also hire someone from Upwork.
As Awaynear, we can create the landing page, digital marketing strategy, and execution as well as the Kickstarter / Indiegogo design becoming your pre-campaign creator.
Conclusion
A crowdfunding campaign is a great and low-risk way to start your company not just to raise funds, but to start your branding and grow your audience and brand.
It requires a 2-month pre-campaign marketing and buildup to create a strong foundation of audience and buzz so that when the moment comes, the explosive campaign growth is achieved within the first few days.
Then, as the first few days are successful, with the support of the crowdfunding platform algorithm and the audience, the campaign picks up a significant pace opening the window for seven figures.