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Innovate Your Landing Pages and Email Automation. Digital Marketing Guide 2022–1



You may be wondering how landing pages can help your company. A landing page is a website that is designed to convert visitors into customers. To create a high-converting landing page, you will need the right tools and some knowledge of conversion rates.


Once you have distilled down your landing page’s purpose, it becomes easier to choose which platforms are best for landing pages in the long run. Leadpages and Convertkit are two of the most popular options when it comes to creating landing pages or converting email subscribers into customers on your site with ease!


The Content

  • Quick Overview

  • Landing Page Benefits

  • How to Make the Best Use of Call-to-Action, CTA, in a landing page?

  • The Best Landing Page Practices

  • Why Leadpages is the Landing Page Platform of Our Choice

  • Top Features of Leadpages That Set It Apart

  • What’s Convertkit and What are the Top Features that Set It Apart from Its Competitors?

  • How to Use Leadpages and Convertkit Together for Different Scenarios

  • Final Thoughts


Quick Overview





​Description

Leadpages is a powerful landing page builder that can help businesses generate high-converting landing pages, as well as drive sales. Lead generation and opt-in features are included.


Pricing

Free Trial | Standard $37/mo | Pro $74/mo


Trustpilot Score

4.6/5

​Description

Email marketing software for internet producers with a delivery rate of %99.7 and simple-to-embed, configurable opt-in forms to turn readers into subscribers.

Pricing

Free Version | Creator $9/mo | Pro $25/mo

Trustpilot Score

4.7/5

You can move to the Leadpages and Convertkit sections of this review for more information and to start your free trial.


Landing Page Benefits

Creating a landing page is one of the best things you can do for your business.

Here are seven benefits of creating a landing page:


01. Increased conversion rates — When someone lands on your website, you want them to take some sort of action, whether it’s subscribing to your email list or buying a product. A landing page makes this process much more likely.


02. Track your landing page — If you have a landing page, you can easily track how many people are landing on it and where they’re coming from (whether that’s social media or an email). This is incredibly helpful for boosting conversion rates over time as well!


03. Match the landing page to your landing page — When you optimize a landing page for conversion, make sure it’s the same look and feel as the rest of your website. For example, if your landing pages are bright yellow but most of your site is white, this isn’t going to match up well with what people expect from your business.





04. Landing pages are mobile-friendly — landing pages will load quickly and look good on any device. This makes it easy for someone to make a conversion when they’re on the go if you have an effective landing page.


05. Landing pages are shareable — landing pages can be easily shared across social media channels, email newsletters, etc., which means you can easily drive traffic to your landing page.


06. Landing pages create a sense of urgency — If you want someone to purchase a product, sign up for a webinar, or do anything else on your landing page, adding a sense of urgency can be incredibly effective. This might mean using phrases like “limited time offer” or “act now.”


07. Landing pages are easy to create — With landing page builders like Leadpages and Convertkit, it’s incredibly easy to create a landing page in minutes. You don’t need any coding or design experience! All you need is an idea of what you want your landing page to look like.


How to Make the Best Use of Call-to-Action, CTA, in a landing page?

When it comes to landing pages, your call-to-action (CTA) is the star of the show. But what makes for an effective CTA?




Here are some tips:

  • Use engaging visuals. People are more likely to take notice of your CTA if it’s visually appealing. Try using a colorful button or an eye-catching headline.

  • Minimize the scroll. You want to make it easy for visitors to see your CTA and take action. So keep your landing page short and sweet, and eliminate any extraneous navigation.

  • Know your audience. What type of people are you trying to attract? Tailor your landing page accordingly, and make sure your CTA is relevant to their needs.

  • Eliminate extensive navigation. As mentioned before, you want visitors to focus on your CTA. So don’t clutter up your landing page with unnecessary links and buttons.

  • Create an engaging experience. The best landing pages are designed to engage the visitor from start to finish. Use interactive elements, such as videos or quizzes, to keep people interested.


The best landing page practices

When it comes to landing pages, there are a few key things to keep in mind.

First, it’s important to make sure that your landing page is consistent with the messaging in your email. This means that the design, colors, and fonts should all be similar, and the text should be aligned with the content in your email.




Landing Page color scheme, images and fonts need to match your branding


The best free tools for finding the matching colors, visuals and fonts:

  • Find great and matching colors using MyColor.Space.

  • Find free images using Unsplash.

  • Use Google Fonts to find and download great fonts.

Second, you’ll want to make sure that your landing page is easy to navigate. The user should be able to find what they’re looking for quickly and easily. You can do this by using clear and concise text, as well as providing easy-to-use navigation buttons.


Finally, you’ll want to test your landing page to make sure that it’s effective. You can do this by using landing page testing software, or you can use Google’s landing page tester to create a simple landing page and test it yourself.


Why Leadpages is the Landing Page Platform of Our Choice

Leadpages is a landing page designer and builder that helps you create high-converting landing pages without any design or coding experience.





You can choose from over 100 templates, or use their drag-and-drop builder to create your own custom landing page in minutes. Plus, Leadpages integrates with all the top email marketing providers like Convertkit so you can easily build landing pages that automatically add your new subscribers to your email list.


Create Your Professional Landing Page in Minutes for Free

Use the below link to take the first step towards building your landing page and growing your brand or selling a product, service or your course:




The landing page builder is the easiest way to create and publish beautiful landing pages for all of your marketing campaigns in minutes, including rotating banners, video landing pages, and more.


Top Features of Leadpages That Set It Apart

Leadpages is one of the most popular landing page platforms on the market.



Leadpages offer responsive landing page designs that work perfectly on mobile.


Here are some of the top features that set it apart from other landing page builders:

  • Leadpages has so many beautiful templates for any industry that you can create your landing page in a matter of minutes.

  • Leadpages landing pages are optimized for page speed so the page upload speed is always high.

  • Leadpages offers unlimited page publishing.

  • Leadpages integrates with a wide variety of third-party services, such as Google Analytics, AWeber, Convertkit, and MailChimp. This makes it easy to track landing page performance within these services.

  • Leadpages landing pages can be integrated into other landing pages and websites, which makes it possible to create complex landing page funnels with multiple steps and actions. This also allows you to display a landing or splash page on one of your websites before redirecting the visitor to an entirely separate website (in order to track their conversion).

  • Leadpages landing pages are mobile-responsive, so they will look good on any device. This is important because more and more people are browsing the web using their phones or tablets.

  • Leadpages landing pages can be easily customized to match the look and feel of your website.

  • You can track how many people visit your landing page, where they came from, and how they interacted with it using Leadpages’ built-in analytics.



Leadpages Landing Page Analytics


  • Leadpages allows you to create different types of forms, such as contact forms, order forms, or subscription forms. This makes it possible to gather information about your visitors without having to redirect them to a separate site.

  • Leadpages landing pages can be easily embedded into other websites, which allows you to create ads that send people directly to your landing pages. This is useful when you have a limited amount of time or space available in an ad campaign.

  • Leadpages landing pages support the creation of lead magnets that can be used to collect visitor information. A landing page with an embedded lead magnet is called a landing page funnel and this type of landing page is highly effective at turning visitors into leads or subscribers.

Leadpages has a Trustpilot review score of 4.7 from 293 customers.


Explore Leadpages for Yourself




What’s Convertkit and what are the top features that set it apart from its competitors?


Convertkit is an email marketing tool that has been designed for bloggers and business owners who want to increase their conversion rates. It can also be described as marketing automation and drip email sequence platform.




The ability to send a sequence of emails at a specified moment to a part of your audience to boost conversions is known as email sequencing.


Some of its top features include:

  • Powerful integrations with other software such as Google Analytics, WordPress, and Shopify

  • Robust automation features such as the broadcast resend feature, which is a clever aspect of them. The vast majority of your email audience will not read your email. You may use the ‘Resend to Unopens’ option to send emails to those who did not open it on the first go-around. You may also modify the subject line to make it appear different. This increases the number of people who will receive your email.


Convertkit Email Automation Example


  • Easy to use. For example, with their ‘automation manager,’ automation may be established quickly. ConvertKit is simple to use. With their ‘automation manager,’ automation may be established quickly.

  • They work with a ‘trigger’ and ‘action’ structure, which is simple to use. With their visual automations builder, you may also quickly construct numerous automations with customized rules.

  • They work with a ‘trigger’ and ‘action’ structure, which is simple to use. With their visual automations builder, you may also quickly construct numerous automations with customized rules.

  • Integrations with other software such as Google Analytics, WordPress, and Shopify.

  • Integration with landing pages for templates that have already been built.

You can use the below link to start your email automation and boost your conversions:



Explore Convertkit for Yourself




How to use Leadpages and Convertkit together for different scenarios


Integrating Convertkit with Leadpages is straightforward and creates a marketing machine.


Leadpages is a landing page builder that helps you create beautiful, high-converting landing pages with ease.


Convertkit is an email marketing platform that allows you to easily create and send newsletters, automated sequences, and other types of email content.


When used together, Leadpages and Convertkit make it easy to create high-converting landing pages and grow your email list.


Here are a few ways to use Leadpages and Convertkit together:

  • Use Leadpages to create landing pages for your content marketing campaigns.

  • Use Convertkit to send automated email sequences that introduce new subscribers to your content and products.

  • Use Leadpages to create landing pages for your webinars and other live events.

  • Use Convertkit to send follow-up emails to attendees after your live events.

  • Use Leadpages to create landing pages for your product launches.

  • Use Convertkit to send automated email sequences that introduce new subscribers to your products.

  • Use Leadpages to create landing pages for your online courses.

  • Use Convertkit to send automated email sequences that introduce new subscribers to your courses.

  • Use Leadpages and Convertkit together to grow your email list and increase conversions.

Final Thoughts

Landing pages are a great way to increase conversion rates because they provide visitors with a specific call to action. When you pair landing pages with email automation, you can create a powerful system that helps you convert more leads into customers.


Leadpages and Convertkit are two great tools that make it easy to create landing pages and automate your email marketing. When used together, they become a powerful digital marketing machine.


They also both integrate well with other popular marketing platforms, making them the perfect choice for businesses of all sizes.


 

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