12 Reasons Why Incorporate Your Startup in the US and How to Make It Happen Wherever You Are
Out of the top 10 companies in the world, 8 of them are from the US. California is the 9th biggest economy in the world. And of course, the US is where people dream big, very big. You can launch a startup and within two years, you can become a multi-billion dollar company with millions of customers around the world thanks mainly to the US culture and the digital economy. Let’s dive deeper into why the US is the best country to start a company. 1. The US has a thriving economy. The US economy is the largest in the world, with a gross domestic product (GDP) of over $19 trillion. And it’s not just big businesses that are doing well — small businesses make up 99.7% of all US firms and contribute to around 44% of the country’s GDP. 2. The US has a huge consumer market. Because of its large population, the US offers a vast consumer market for businesses to tap into. In fact, with around 327 million people, it’s the third largest consumer market in the world (after China and India). 3. The US is a world leader in innovation. The US is well-known for being at the forefront of technological innovation. It’s home to some of the world’s leading tech firms, such as Apple, Google, and Microsoft, and is responsible for around 30% of global research and development spending. 4.The US has the most advanced venture capital and investment environment. Venture capitalists (VCs) are key players in the US startup ecosystem. They provide the funding that many young businesses need to get off the ground and grow. In fact, US VCs invested a record $84 billion in startups in 2020. In 2021, US companies raised $329.9 billion in venture capital, which is nearly double the previous yearly high of $166.6 billion set in 2020.The number of VC transactions also rose significantly, to an estimated 17,054 in 2021, up from 12,173 in 2020. 5. The US has a strong legal system. The US has a well-developed legal system that offers strong protection for businesses and entrepreneurs. This includes laws to protect intellectual property, such as patents and trademarks. 6. The US has a highly educated workforce. Around 36% of Americans have a college degree, which is one of the highest rates in the world. This means that businesses in the US have access to a highly skilled and educated workforce. The United States has around 4,000 institutions of higher education and over eight hundred thousand foreign students go to schools there each year. There are community colleges and technical schools that are all focused on training students to enter the workforce at every level. You’ll find hundreds of skilled workers searching for work just waiting for the chance you can provide them when you begin employing staff for your new company, no matter what your business is. 7. The US is a melting pot of cultures. The US is a culturally diverse country, with people from all over the world coming to live and work here. This diversity can be a great asset for businesses, providing them with a range of different perspectives and skills. 8. The US has a favorable tax regime. The US tax system is generally favorable for businesses, with a number of tax breaks and incentives available. For example, the US has a lower corporate tax rate than many other countries, which can make it more profitable to do business here. 9. The US is a great place to live. Not only is the US a great place to do business, but it’s also an excellent place to live. The country offers a high standard of living, with good infrastructure and amenities, and plenty of opportunities for leisure and recreation. 10. The US is the country with the most access to global growth. Many cities encourage you to invest in their communities, and all 50 states want to improve the business climate. You may choose a location for your firm virtually anywhere in the world and select a geographical area and climate zone that is appealing to you. The United States has trade pacts with 20 nations that provide a marketing edge to U.S.-based manufacturing firms. This adds 425 million consumers to your market. You can see how large America’s market is when you combine the approximately 320 million Americans with this figure. 11. The US has an extremely stable political environment. The United States has a stable political environment, according to the well-known business Ernst and Young, which makes it the “most attractive market for venture capital and private equity investment.” The World Bank ranks the United States fifth for its overall “ease of doing business” in all countries involved in international trade. 12. The US is the country with the most advanced technologies Access to sophisticated technology, which the United States is famous for, boosts a company’s desire to conduct business in the United States. Many foreign investors are establishing corporations in the United States just for the purpose of gaining access to cutting-edge technology and international communications. Top 3 Platforms to Launch Your Startup in the US Firstbase Firstbase is an online platform that helps entrepreneurs start and grow their businesses in the US. It provides access to a range of resources, including startup funding, educational programs, and mentorship. Firstbase also connects entrepreneurs with investors and corporate partners. You can view the Firstbase Trustpilot reviews here. What do the Firstbase services include? Learn more and sign up here Additional free Firstbase services Expedited company formation All state filing fees Expedited Tax ID (EIN) setup Virtual office package with a US mailing address, phone number, and live receptionist Stock issuance All essential legal documents $150K in deals and rewards Obtaining a US business credit score Registered agent service in all 50 states Access to Firstbase online platform for managing your business Business license research and filing Trademark registration 24/7 global customer support Firstbase has no hidden fees. The Time Each Step Takes with Firstbase Incorporation: 3–7 business days (IMPORTANT NOTICE FOR DELAWARE: Due to high volume, it is currently taking Delaware’s Division of Corporations 7–10 business days to process filings. We are monitoring this situation very closely and will update you as soon as we have news on your application). Documentation Preparation: 2–7 business days EIN: 20–30 business days if you do not have SSN/ITIN (1–2 business days with SSN/ITIN) Bank Account: 1–5 business days AFTER the application has been submitted to the bank account partner. What Type of Company Can You Open with Firstbase? You can open a C-Corporation or an LLC using the Firstbase service. Can FirstBase Open a Bank Account? Firstbase works to ensure that all customers open a business bank account. Firstbase partners with digital banking partners and financial institutions to support founders and business owners from all over the world and make it easy for international founders to easily go through the application process without physically being present in the US. You can learn more about Firstbase and sign up here. Stripe Atlas Stripe Atlas is a service that helps entrepreneurs easily start and scale their businesses. It offers a suite of tools to help with everything from incorporating your business to processing payments and managing finances. You can view the Atlas Product Hunt Reviews here. Atlas doesn’t have Trustpilot reviews. What does the Stripe Atlas service include? The Stripe Atlas service includes a number of features to help entrepreneurs start and grow their businesses. These include: Formation assistance: help with incorporating your business in the US, setting up a US bank account, and getting a US tax ID Payment processing: access to Stripe’s payment processing platform so you can start accepting payments from customers Financial management: tools to help you manage your finances, including invoicing, bookkeeping, and tax filing Community support: access to a community of entrepreneurs and resources to help you grow your business Learn more and sign up here. The Time It Takes to Incorporate Your Startup with Stripe Atlas It takes 1–2 business days to incorporate a company by Stripe Atlas whether it is a C-Corporation or an LLC. What Type of Company Can You Open with Stripe Atlas? Atlas opens C-Corporation and LLC companies in Delaware. Can Stripe Atlas Help Open a Bank Account? Stripe Atlas founders can open a business bank account with one of their partners after forming a company. Atlas’ banking partners determine supportability and they may not be able to support all businesses. Atlas has partnerships with Mercury and Silicon Valley Bank. Clerky Clerky is an online legal platform that helps entrepreneurs get their businesses off the ground in the US. You can view the Clerky Trustpilot reviews here. To incorporate using Clerky, you’ll first need to create an account and provide some basic information about your business. Once you’ve done this, you’ll be able to select the state in which you want to incorporate. Clerky will then generate the necessary paperwork and file it with the state on your behalf. Clerky helps you generate legal documents by asking you a series of questions about your business. They then use your answers to generate custom documents that are tailored to your business. Clerky can generate a wide variety of legal documents, including incorporation documents, funding documents, employment agreements, and more. Learn more and sign up here. The Time It Takes to Incorporate Your Startup with Clerky The certificate of incorporation is filed by Clerky with the Delaware Secretary of State on an expedited basis, so that they typically return it within 2–3 business days. What Type of Company Can You Open with Clerky? Clerky is able to start Delaware C-Corporations. Can Clerky Help Open a Bank Account? Clerky’s software makes it easy to begin the process of opening a bank account for your startup, once you have completed the prerequisite legal paperwork. They currently partner with First Republic Bank, Mercury and Pacific Western Bank. Frequently Asked Questions What Would be the Cost to Start a Company Using a Law Firm Instead? The costs would be between $2500–5000. This entails a law firm performing all of the necessary actions to legally establish your company. To formalize your business, you must first establish a corporation in the state (usually Delaware) and file documents with it. What Type of Company to Start? LLC. An LLC is a business organization structure in the United States that allows company owners to separate their personal liabilities from the company’s responsibilities. C-Corporation. A corporation is an independent entity for tax purposes. Corporations generally pay corporate taxes on their own profits, and their shareholders pay personal income on the capital distributed to them. Which State to Start Your Company? Delaware. The gold standard for business seeking angel investment and venture capital financing. Delaware is the corporate home of more than half of the Fortune 500 companies. Wyoming. Wyoming is a great place to establish your own firm. It’s ideal for small, privately owned businesses. Extremely low cost, easy-to-manage, and adaptable as your company expands. Conclusion There are many reasons why you might want to start a company in the United States. The process of incorporating your business can be fairly simple and straightforward. Additionally, the United States offers a number of benefits and advantages for businesses. The United States is home to a large and thriving economy. This provides a great opportunity for businesses to get started and grow. Additionally, the US market is highly competitive, which can help spur innovation and creativity. The government in the United States also offers a number of programs and incentives to help businesses get started and grow. For example, the Small Business Administration provides loans and other assistance to small businesses. If you’re thinking about starting a company in the United States, there are a few things you should keep in mind. First, make sure you understand the process of incorporating your business. Second, research the benefits and advantages of doing business in the United States. And third, take advantage of government programs and incentives that can help your business succeed. Do you want to launch your thriving digital business? Awaynear uses the next generation methods to design and develop your digital business and become your partner in business development as well. See more.. Subscribe to Innovation Party Weekly Disruptive innovation in your mailbox once a week. Get ahead of the curve. Subscribe here. Are You a Medium Member? Read about all your interests written by independent writers around the world. Your membership fee directly supports writers you read. You’ll also get full access to every story on Medium. $5/month only. Become a Member Here. 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Building the Perfect Crowdfunding Campaign. The 4 Key Strategies to Maximize the Rewards
As with many things in life, time management and planning in advance are key to success in crowdfunding campaigns. The most important part of your campaign is your pre-campaign marketing and preparation and then, what creates your eventual success is the performance of your campaign in the first few days. For you to succeed in the first few days. You basically need to build your audience, which means your family, friends, social media, and email list via different sources and landing page need to be ready to pledge as soon as you make your campaign live. Let’s dive into the 4 key strategies and how you need to time them one by one. 1- Working with Superbackers. 2- Building your audience via a landing page for email marketing. 3- Registering your brand to Gadgetflow 4- Building the campaign design, video, and perks. 1- Working with Superbackers There are special websites, which have a list of crowdfunding backers with a record of many campaigns. These people like to try new products and they also like to support new startups while having great deals from interesting companies. You can simply buy a list of superbackers from here. You can also find a company that is focused on superbackers with guaranteed results — by sending an email to their list of superbackers as soon as your Kickstarter or Indiegogo campaign is live. This is one reliable company for superbackers. This is a tested and very effective method of reaching the initial threshold of backers for a crowdfunding campaign. 2- Building Your Audience via Landing Page for Email Marketing Building a landing page is the first step and a key element for building the email list and the success of your crowdfunding campaign. Your landing page needs to tell the story of your product professionally, concisely, and with one unique objective. You can use a platform that’s solely focused on building landing pages that convert. I’d recommend LeadPages. They have a free trial and 4.6-star reviews on Trustpilot. You can view and register for Leadpages here. If you want to focus on a high converting landing page that’s specifically focused on your product story and conversion, then, you can work with Awaynear. You can contact Awaynear here with your company and product information along with your initial goals. For professional email marketing, you can use Constant Contact to grow your marketing and sales funnel. 3- Signing up to Gadgetflow If you’re looking to increase your brand’s value and reach millions of people, Gadget Flow is the perfect platform for you. They have a massive audience of over 28 million people per month, and their iOS and Android apps support AR and VR for next-level product exploration. They’ve worked with over 8,000 customers, including Fortune-500 companies, and over 4,000 crowdfunding campaigns. So what makes Gadget Flow so special? Their traffic and marketing tools create high value for their brand customers. Gadgetflow helps companies with crowdfunding by driving traffic to their campaign pages and increasing their online visibility. They’ve helped companies like Pebble, raise over $20 million dollars on Kickstarter. Oculus Rift and Coolest Cooler are two other products that raised millions of dollars with the help of Gadgetflow. You can learn more about Gadgetflow and register here. 4- Building the Campaign Design, Video, and Perks. While you are building the pre-campaign marketing and landing page, it’s best if you invest significant time and energy into developing the campaign design and video. Regarding the design, you’d need to write a great script, and create explanatory visuals whether they are graphic design or your professional product images. The story would need to be a mix of design and concise, inspirational, and persuasive text. You would also need to make sure that the perks are well-rounded and that they are convincing and realistic with the right balance of early bird deals and premium packages. Almost as importantly, you need to create a professional video of 1.5 to 3 minutes long with the story of your product, company, and team empowered with professional lighting, audio, and hopefully professional camera and storytelling. To create a successful campaign design, you can review the top campaigns along with the great ones that are in the same field as your product. Then, you can make a to-do list and schedule how you will build your campaign with the sources you have. If you are in the US, you can post an ad on Craigslist for the video and so many professional videographers and photographers will contact you with their reels especially if you are in a big city like New York. For the design and script part, you can hire Awaynear and contact tell about your company, product, and goals. You may also hire someone from Upwork. As Awaynear, we can create the landing page, digital marketing strategy, and execution as well as the Kickstarter / Indiegogo design becoming your pre-campaign creator. Conclusion A crowdfunding campaign is a great and low-risk way to start your company not just to raise funds, but to start your branding and grow your audience and brand. It requires a 2-month pre-campaign marketing and buildup to create a strong foundation of audience and buzz so that when the moment comes, the explosive campaign growth is achieved within the first few days. Then, as the first few days are successful, with the support of the crowdfunding platform algorithm and the audience, the campaign picks up a significant pace opening the window for seven figures.
Equity Crowdfunding: How The New Wave of Startup Funding Works
Reward crowdfunding has seen a dramatic rise in the last decade and now, equity crowdfunding is opening up to global ownership of companies around the world Crowdsourcing is by definition the way to raise awareness, donations, or any type of source that feeds the end goal and crowdfunding is a type of crowdsourcing where financing growth is involved. Thanks to Kickstarter and Indiegogo, crowdfunding has become wildly popular in the last 10 years. However, crowdfunding has been around for centuries and we now live in an exciting period where the next wave of crowdfunding is emerging: Equity crowdfunding (EFC). Before I delve deeper into EFC, I want to share with you the story of a few crowdfunding stories that are meaningful and considerably large in scale. Let’s start with the first and possibly the most important one. Raising the Statue of Liberty as a Show of Solidarity Source: White Label Crowdfunding One of the most striking stories of crowdfunding is the first official campaign to fund the pedestals of the Statue of Liberty. By the summer of 1885, the Statue of Liberty was in New York in pieces waiting for assembly. There was a lack of funds to fund the granite plinth of the status. New York governor Grover Cleveland rejected the use of city funds, Washington couldn’t agree on a suitable funding package, and other cities such as San Francisco and Philadelphia wanted to fund the assembly with the condition that it was placed in their cities. Source: Vox Finally, Joseph Pulitzer, the renowned publisher, decided to launch a crowdfunding campaign in his newspaper, The New York World. It was a massive success. The required $100,000 was raised from 120,000 donors. It was so meaningful that the Statue of Liberty was raised by the donations of people mostly paying less than a dollar each. The Most Fortunate Crowdfunding Campaign Source: Kickstarter Oculus was an instant hit as it launched its campaign on Kickstarter raising $2.4 million and hype was so high that only 2 years later, Mark Zuckerberg made one of his casual acquisitions for $2 billion and this time, it was Oculus. Again, a company raising $2 million was valued at $2 billion in under 2 years. That’s a 100 fold appreciation in value. Most probably, Mark Zuckerberg saw the high demand and thought that VR is the near future as he decided to focus on mobile when he saw mobile was the future. This reminds me of 1984 by George Orwell. Looks futuristic and funny at the same time. Source: Forbes Then, he realized that the product isn’t that intuitive and the technology isn’t ready yet. He also admitted that he could have developed the product with the in-house team instead of spending $2 billion. What’s really amazing is that if Oculus made equity crowdfunding giving its donors certain equity for the amount they invested, then, those investors would have a 100-fold return in 2 years. The Biggest & Most Unfortunate Crowdfunding Campaign Here is the Kickstarter tagline: The COOLEST is a portable party disguised as a cooler, bringing blended drinks, music and fun to any outdoor occasion. The product was seriously “cool”, just the ideal picnic item you would want when you hang out with your friends. Coolest Cooler raised over $13 million from 62,642 donors and it ultimately went bankrupt because of a major miscalculation, logistics of a large product. The company announced that they went bankrupt as of late 2019 saying that high tariffs on China were the main reason. Interestingly, they also added the product to Amazon before they fulfill the Kickstarter orders. My Own Kickstarter Campaign Experience Back in 2015, I launched my own Kickstarter campaign with Downtown Shoes, the shoe brand of New York. The campaign was successful and I raised a modest ~$11,000. It was my design and I worked on it part-time for 1.5 years with a dream of starting a global fashion brand from New York and have lines of shoes and apparel from a variety of cities like Milano, Paris, London, Tokyo, etc working with the fashion talents over there. Overall, the campaign taught me a lot. What I realized was I needed to focus on my pre-campaign marketing and collect thousands of targeted emails from the people who are already fans of the brand. Also, super backers were definitely a very important part of the success equation. Then, as they rush into pledging to buy the shoes in the first few days to receive the early bird price, it’d create a snowball effect for the rest of the campaign and then, the press would be interested. Now, let’s move onto the main topic, Equity Crowdfunding as the new wave for the democratization of owning a share of success. The Era of Equity Crowdfunding is at Its Infancy Signed in 2012, The JOBS Act promises democratization for investment. Source: Swathmore Phoenix The Jumpstart Our Business Startups (JOBS) was the inception point for Equity Crowdfunding (ECF) in the US and basically, in the world. According to JOBS, any regular American is able to invest in companies through an ECF platform. The bill passed during the Obama period in 2012, on a 73–26 vote after amending it to tighten up for investment restrictions and requiring startups to disclose financial information to investors. Then, it wasn’t until May 2016 that ECF received the blessing of the Securities and Exchange Commission and that qualified companies to launch their ECF platforms. Yes, I hear you like asking why it took one presidential term to get SEC to allow the leeway for ECF. What happened in the course of those 4 years could be the topic of another story. The total amount that can be invested through unaccredited and accredited investors is $1 million in a 12-month period and ECF needs to be through a crowdfunding platform or a broker-dealer. The citizens earning less than $100k are able to invest up to $2,000 and become a shareholder in a company. Top 3 ECF Platforms The presentation of Indiegogo ECF venture. Source: Slideshare On the very first day that the JOBS bill passed the SEC front, more than 10 platforms applauded the move and registered with FINRA, which stands for Financial Industry Regulatory Authority. There are a number of criteria that a company should go through to select the right ECF for its goals. The most important criteria would of course be the total amount raised in the platform. Source: Kingscrowd As you can see from the chart above, there is a significant rise in ECF in the last 3 years especially for the top 3 players, namely, WeFunder, StartEngine, and Republic. Let’s see what makes them different which would give a way for you to analyze the ecosystem by using key criteria. 1. WeFunder. Startup capital raised (2020): $70.9M Platform Fees: 7.5% of the amount raised (best price match offer) Other Fees: none (credit card fees of 3.5% paid by investors) Referral Discounts on Fees: Yes — 10% off fees and $0 upfront (this can be $8,000+ in discounts) — Extra Due Diligence / Deal Curation: No Primary Securities: SAFE, Equity, Revenue Share Registered Broker-Dealer: No 2. StartEngine. Startup capital raised (2020): $68.6M Platform Fees: 7–12% of the amount raised; $10k service fee. Other Fees: 0.5% escrow fee Referral Discounts on Fees: Yes — up to $1,000 Extra Due Diligence / Deal Curation: No Primary Securities: Equity (Common), Convertible Notes Registered Broker-Dealer: Yes Secondary Platform: launching in Q4 2020 3. Republic Startup capital raised (2020): $37.7M Platform Fees: 6% of the amount raised, 2% of securities sold Extra Due Diligence / Deal Curation: Yes Primary Securities: Crowd SAFE Registered Broker-Dealer: No Below are the top 10 criteria that I think are keys to selecting the right ECF platform. Number of active investors Types of investors (average check size, type of deals) Funding history (of the platform itself) Number of campaigns Types of companies (niche or local offerings vs. more broadly-appealing businesses) Platform fees Discounts on fees Due Diligence process Securities offered (e.g. SAFE, Equity, etc.) Funding history (of the platform itself) Who Should Think ECF as a Viable Alternative Top Equity Crowdfunding Platforms. Source: Lab 172 There are two sides to the coin and it is no different for ECF. An unaccredited investor can now own equity in a company. That corresponds to the majority of the US. However, unaccredited investors mostly consist of amateurs who are putting their faith in the company without having extensive experience investing in companies. Accredited investors are aware of the fundamentals of a business and the numbers that really matter. I always wonder what Warren Buffett checks when he reads the financials of a company for hours before investing. Therefore, ECF involves a high-risk factor for the unaccredited investors since investing as everything else is like going to the gym and you need practice and training to be one in reality. Thanks to due diligence requirements and regulations brought by SEC and FINRA such as the ability to invest up to $2,000 if the investor earns less than $100k, the level of risk is reduced significantly. If you come to think of it, even though it involves high risk with due diligence, an investment can ideally have a 100-fold return only in a few years, which occurred in the Oculus (reward) crowdfunding campaign. That would hardly be possible with any other investment alternative. From a company point of view, when a company raises funds via ECF, it is also a viable strategy when carefully managed and executed. Like reward crowdfunding (RCF), companies are able to raise funds and at the same time, raise awareness seeing it as an alternative to PR, marketing, and social proof. Also, equity crowdfunding can be seen as a pre-IPO for companies that have just started their growth journey. Companies can raise up to $1 million from a pool of such a big population, which did not exist before. That increases their chance of growth significantly. A possible disadvantage for companies would be the dilution of their shares and established VCs could have less interest in owning shares of the company in the later stages. Final Thoughts Reward crowdfunding (RCF) platforms such as Kickstarter and Indiegogo have been big hits in the last 10 years, rightfully so. The reason why RCF worked so well is mainly that it is donation-based which stimulates the senses of becoming the first to own a new and exciting product and supporting an exciting startup. Most importantly, the risk is low and even if the products aren’t delivered, the loss is mostly around a few hundred dollars at most. Equity Crowdfunding (ECF) is a totally different ball game. The risk is higher since the reward isn’t a perk or the product of the company delivered right after the campaign. The reward is the equity, which is possibly a long-term investment in the company, believing in its fundamentals and product. The pool of investors is much larger with equity crowdfunding and it brings democracy to investment, which brings the chance to raise funds for any company from the majority of the population. All in all, ECF will surely grow substantially in the coming years around the world as we can see especially from the numbers of the last 3 years. Thanks to the internet, both companies and people will become smarter in their steps towards ECF by educating themselves in time. And as there will be few bright stars among the many companies, which use the ECF for early-stage success, the popularity of the concept will highly likely soar. I would definitely recommend moving forward with ECF while taking careful and small steps educating yourself with case studies, asking knowledgeable people, watching Youtube videos, and taking small actions in the beginning because what really teaches us any game is actually playing it. Then, you will have a much more aware interaction with ECF whether you are raising funds for your company or becoming a shareholder in one of the exciting startups.
Gamification is the Marketing Gem Most Startups Don’t Explore
As an essential segment of human-centered design, gamification is the key to stand out for creating experience marketing, often for free. Airbnb is a great example of a perfect personal gamification case study. Gamification is about using psychology to achieve extraordinary results for non-game environments. As a marketing professional and design enthusiast for life, I see human-centered design as one of the central pieces of marketing. Yet, it’s only used extensively by a handful of companies and the best among them is Airbnb, the company with the concept that was once seemed impossible by the most acclaimed investors. Gamification can play a major role to boost marketing as well as almost all departments of any business if human behavior is involved. Just to boost the conversions, a company can use progress bars, invitation-only scarcity, and many more methods. You need to know human psychology and create the game for it. Gamification is one of the best art forms in marketing for companies to learn and master. As you use gamification extensively, then, it becomes your advantage over the majority of your competition. Gamification is a term coined back in 2002 by Nick Pelling. The main purpose of gamification is to combine work with fun. Gamification is also called “Human-Centered Design” by some. Nick Pelling making a presentation at the Gamification World Congress in Barcelona. Top companies such as Linkedin, Google, Disney, and Airbnb use gamification throughout their many processes. Airbnb is by far the most exemplary company out there that uses gamification extensively. The reason is that the founders themselves are designers and they considered every little detail of the user experience and it could be perfected. I have been an avid and loyal user of Airbnb both as a host and a guest since 2012. How Airbnb Gamifies User Experiences I want to focus on Airbnb as I am also extremely familiar with how it works. I stayed in so many places using Airbnb around the world. I stayed in a castle with a big gate right by the river in Verona, Italy and I partied with the locals. I stayed in Maui, Hawaii with traditional decoration experiencing the culture. I was also a host for 5 years and I had the chance to meet so many great people from around the world. Hosts become entrepreneurs or partners of Airbnb as they are able to fully customize their solutions. Source: Design Studio Airbnb is the company that uses gamification most comprehensively. It was founded by designers or design thinkers, Brian Chesky and Joe Gebbia and it’s clearly seen from the web and mobile experience design for both the guests and the hosts. Interestingly, contrary to the perception, Airbnb has over 1500 engineers, which may sound odd at first since it doesn’t seem to be a high technology company, however, there is so much going on in the background that creates the beautiful experience design. The Octalysis Framework is the most extensive gamification analysis tool, which is straightforward and easy to apply by breaking down the 8 main ways to gamify the process. The Octalysis Framework for Airbnb. Source: Octalysis Group Let’s look into how Airbnb approaches each. Epic Meaning It would look near to impossible if they asked anyone whether they would stay at a stranger’s place and yet, Airbnb turned this seemingly disadvantage into an advantage by expressing that we are all interesting and helpful. I have hosted hundreds of people and I have been a guest maybe a hundred times and almost all I remember is good memories; meeting new and nice people from around the world and becoming instant friends because Airbnb is staying at one person’s house and that’s intimate. This may be one of the biggest strengths of the Airbnb platform. If you have ever used Airbnb, then, you would be familiar with “Belong Anywhere” or “Live There”. This simply makes the person want to go there and be a part of the experience. It’s such a strong statement that you can compare it with the “Just Do It” of Nike. Just two words change the whole meaning of staying or booking a place into a wholesome unique experience. It’s not a place, but a unique experience like a local. Source: Linkedin Apart from the main idea, the branding also revolves around supporting locals and underserved communities through the sharing economy. Also, living life to the fullest with experiences is a major part of Airbnb branding because who would want to stay at a regular hotel which is the same everywhere instead of staying at a local’s house and sharing experiences. Accomplishment Airbnb improved its gamification in time and one of the most important values they added was adding the badge of Super Host for the hosts who perform extraordinarily. A ranking model with a certain badge showing you have been exceptional is always a good motivator that hosts want to achieve. Here, gamification becomes the competition to become the best version of yourself to achieve an exceptional goal. This is automated quality control to reach new heights. Source: Octalysis Group What I like about the entire Airbnb is that it’s designed to automate the control of all types of human behaviors. Airbnb is a big data company checking all the parameters seeing the behaviors of all users and making sense of them. Creativity Creativity is an important part of being a home or experience host. If you are a host you know that design and unique touches sell as well as the amenities and additional services. In the last few years, Airbnb created contests that stimulate creativity for home design and people all over the world saw this as an opportunity to market their home designs. An Airbnb home. Source: Love Exploring If you are an Airbnb experience host, then, you know that offering creative and unique experiences that people want to tick on their checklist is an important part of acquiring new customers. Stimulating creativity by giving certain incentives can create a company that innovation comes from the users giving them the right incentives. Ownership Airbnb creates ownership of the business for its hosts by giving them the freedom to post their homes as a side income and edit their calendars and price points while having the ability to edit the photos and description for a totally custom profile. This way, Airbnb hosts have become hospitality entrepreneurs in the best design thinking way possible. Source: Travel Weekly Social Influence By most measures, Airbnb grew through an exponentially growing community. As a community-driven business, guests gradually became hosts and the word spread extraordinarily through incentives such as sharing with friends to receive free credits. Airbnb experience is personal and creates instant trust between strangers. Source: Loop Jamaica Also, both hosts and guests are happy to meet new people from around the world and share experiences. Unlike hotels, Airbnb brings the human-centered design to the experience and this brings a value that people love to share. People share the experiences they love and creating the human-centered detailed design was key to Airbnb’s incredible growth. Scarcity The feeling of scarcity creates a sense of urgency, which stimulates the senses to move fast. Airbnb uses this in two major ways. One is saying that only a certain % of homes are available for the days and the other is saying that normally the particular home is mostly unavailable showing that it’s highly demanded. Airbnb using scarcity to add urgency This basic approach is used by many e-commerce platforms and businesses around the world. If the discount is only available for today, which is the main business model of Groupon, then, people have an urge to buy the product to not lose the opportunity. Unpredictability & Curiosity When you book a hotel room, even if it’s a great brand hotel, you know what you will experience most of the time. While Airbnb creates quality service with its rating system, it’s a fairly open platform for new experiences. I once booked a room in Istanbul because one of its photos had a disco ball in the living room. Another time, I stayed at a photographer’s studio in Milano. Airbnb opens its arms wide open for creativity. Airbnb is also about personal connection. Even if the people aren’t extroverts, they tend to be more expressive and helpful than they would normally be because guests share their experiences in the reviews. In time, as people change with habits, hosts tend to become more familiar with strangers living in their apartments. Avoidance Airbnb has one of the most effective review and rating systems that create auto-control of 2 million listings and millions of guests. Both the guests and hosts review each other evaluating the key criteria, which are cleanliness, communication, accuracy, location, check-in, and value. If you don’t keep your rating over 4 stars for an extended period of time, then, your account can be suspended any time without notice. If this doesn’t motivate the host, what does? Conclusions Overall, gamification is a truly human-centered design process. Airbnb uses it from all kinds of dimensions whether it’s boosting engagement, conversions, or auto-controlling the quality. Every company can use these methods to gamify the business, marketing, quality control, or any department for that matter using the Octalysis method to bring fun to their relationship with their customers. You can simply create multiple versions for a certain goal and then, test them with your customers and see which one is the best choice. When you implement the right gamification steps, your customers embrace your culture and you are then able to boost your business using customer-generated value. Gamification oftentimes requires deep brainstorming because there are so many parameters at play in a business, however, when you write down notes, design simple flow charts, and discuss with your team, you will eventually reach the point where your company takes a big leap having thought over human behavior deeply. Gamification is a step up in marketing and so many companies can do a lot better thinking about how to implement it creatively.
How to Be a Self-Published Author and Love the Process
There are a lot of misconceptions about being an author. The most common one is that you have to be published by a big publishing house in order to call yourself an author. This is not true! In fact, there are a number of benefits to becoming a self-published author. For starters, you get to keep a larger percentage of the royalties. You also have more control over the final product, and you can market your book in any way you choose. Becoming an author is a great way to share your knowledge and expertise with the world! Compared to even 5 years earlier, becoming an author and reaching a worldwide audience is infinitely easier. First, let’s question the benefits of becoming an author in general and then, think of how you can become a self-published author. Benefits Becoming an Authority in the Field There are a number of benefits to becoming a published author. The first, and most obvious, is that you become known as an author. This carries with it a certain level of authority in the field. People will respect your knowledge and be more likely to listen to what you have to say. Learning the Topic Thoroughly Additionally, writing a book allows you to thoroughly learn and question the topic at hand. You become an expert on the subject matter, which can be extremely valuable in today’s information-saturated world. Financial Gains You can publish your book on Amazon, iTunes, Google Books, Ingramspark, Draft2Digital, and Smashwords in as little as a week reaching a worldwide audience of over a billion people. Writing the book and publishing it is just the first half of catching the potential of what your book can do. You then need to market your book to get the first 10 reviews, which is a deep topic by itself and it’s best if you do it with experts. We will delve into this topic later in this post. Sharing the Knowledge Finally, writing a book is a great way to share your knowledge with others and help them learn and grow. How to Self-Publish Your First Book Now that we’ve looked at the benefits of becoming an author, let’s talk about how you can self-publish your first book. Step 1: Write the Book I wrote 5 books in a year. They are all about innovation. One of them took 2 months and that’s the least selling one. One of them took 10 days and that’s the most selling one. Writing the book is going to the gym. You need to be consistent and systematic. You need to plan and make a schedule of the content and how much time you need to finish it. The pressure you put yourself into is the way to create the inner discipline since the returns are uncertain and most probably, there isn’t anyone or business pushing you into writing your first book. You just need to love what you do and stay curious spending at least 1–2 hours a day scratching and writing your book until you see the big picture of the book. The more we walk, the more we see what’s on the horizon. So, we need to walk (write) consistently and enter a zone where we think nothing else in those few hours of the day especially when we write our first books. When you see the light in an idea, question it, Google it, ask people about it and discuss the topic with your friends. After a few days or weeks, when the picture is clear and when you are certain that you feel passionate about it while seeing that the topic and content will surely be extremely beneficial for a wide audience, get to work. Make a stretch goal of writing e.g. 10 pages a day and keep your schedule serious about it. In the end, writing cannot be a hobby that you can just do when you feel like it. It needs a certain discipline of sparing the time and effort to do it every day if you can. The more we do a thing, the better we get at it. My best selling book I spent less than 10 days, 70% of my time writing this book and it was actually my first book. The reason why I wrote it was because I was extremely interested and curious about the topic. I learned so much that I wanted to write a book and share it with a global audience. When I was first writing the book about a year ago, there were about 35,000 Helium miners and now, there are over 750,000. The extraordinary success of the Helium platform was inevitable and this way, I became a part of it sharing the know-how with anyone who is interested. You can read the sample and buy the book here. My least selling book I spent 2 months writing about Climate Crisis and how we will tackle it using. innovation, collaboration and upcoming technologies. I was honestly expecting a lot more demand for the book since it is the biggest existential threat that is important for everyone and I believe I wrote a well-written book with innovative ideas and the description of the technologies as well as the science behind climate change, but maybe it wasn’t meant to be or people don’t really care about Climate Crisis since it doesn’t affect their day-to-day lives. You can read the sample and buy the Climate Crisis book here. Using an AI Writer as a Personal Assistant You can also write books with the help of AI Writers. In my case, I wrote two books, one about AI and the other about the NFT art world. One of them took me 2 weeks and the other took me a week to finish using Jasper AI. Jasper AI doesn’t write for you. It becomes your personal assistant who is an expert on almost any topic since it read 10% of the internet and it is also surprisingly creative in ideation and strategic thinking meaning if you know what you want, it takes you there using alternative and creative ways that you would otherwise not be able to think of. Try out Jasper AI, a top-rated AI writing tool with a 4.9/5 Trustpilot rating and is used by 50,000+ companies and content creators including Google and Airbnb. The 2 Books I Published Using an AI Writer as an Assistant You can read the sample and buy the book here. You can read the sample and buy the book here. Step 2: Publish your book The best place to start publishing your book is Amazon. As in everything, it has a learning curve, but that doesn’t mean you can’t master it in a few weeks.
What you need to pay attention to: File Size. You need to make sure the sizes of visuals are as small as it can get without sacrificing the image quality. This is because Amazon’s pricing is heavily dependent on the file size. Table of Contents. You can simply create the Table of Contents using Word or Google Documents using the Insert > Table of Contents menu for both ebooks and paperback. Download KPF. KPF stands for Kindle Publishable (or Package) Format and you can download it as you log onto Amazon KDP (Kindle Direct Publishing). As you download, you can upload your word file into KPF and check the format along with the Table of Contents. Then, you can upload this file to Amazon KDP. Design Your Cover Design. You can simply hire someone from Fiverr or hire Awaynear / me to create a professional design. You can also hire 99designs for your design needs. Submit to Amazon KDP. Now that you have your KPF file, you can upload it to Amazon KDP. If there are any errors regarding the format or design, KDP will notify you. If not, then, you will be able to submit your book and it normally takes at most about 2 days for your book to be published. Apart from Amazon, there are also other alternative publishing platforms such as Google Books, iTunes, Draft2Digital, and Ingramspark, however, compared to Amazon, all these solutions are secondary and normally all of them together wouldn’t have a share of more than 20% of your sales. Therefore, Amazon KDP needs to be your main focus. Translate Your Books Another way to boost your sales while publishing is that you can get your books translated. I translated all my books into Spanish since it’s a main market and 10–20% of the sales come from the Spanish-speaking markets. Regarding the pricing, there are 70% and 30% options. If your book is less than $10, then, you can have 70% of the sales, if more than, $10, or if you want wider distribution meaning book stores, etc., then, again, you would receive 30% of the sales. Publishing Audiobooks You can also have your books narrated and publish audiobooks, which I did for 3 of my books. Audible (of Amazon) is the most dominant player in the field. It’s best if you give them all the rights of distribution and they will also distribute it on iTunes. Audible is as popular as KDP and it’s definitely worth having your book published there financially if you want to reach a wider audience alternatively. How to Market Your Books It’s best if you initially check if your topic is in a high competition area. Book is an intellectual product, however, it’s still a product, and to make sales, you need to be ahead of the competition one way or another. Reviews Reviews are the most important parts of marketing because they are social proof and it also gets your ranking higher once you reach a level of 10 reviews. It’s almost like SEO. First, you need to invest, but then, that investment returns to you as consistent traffic and sales of your product. How to Gain Reviews Getting the first 10 reviews is challenging, but there are a number of ways to approach it to make it happen. Amazon has its own marketing and promotional tools such as KDP select, making your books have gradual discounts for a while, and giving away your books for a limited time. You can boost your sales when you give away your books for free and this will initiate the process of your reviews. It is also key to write a great product description with the right keywords and engaging content for your target audience. Outsourcing the traffic is another way. You can submit your books to Goodreads and other sources and give away your books to your followers. This will increase traffic and sales. Work with influencers. If your book is in a special niche, then, you can collaborate with social media influencers and give away your book to their followers or you can pay them a fee for them to post your book on their profiles. Amazon Ads Amazon ads are most effective once you have a few positive reviews. A few reviews will boost the confidence your target audience will have in your book. When you are ready to post an ad for your book, you can start with a small daily budget of $5 to $10 and keep your targeting is automated so that you can analyze the results and sales to see which keywords make the sales. Automated Amazon ads make the promotion using the category and the keywords within your product description. As you have results from the automated campaign, you can move onto your custom campaign after analyzing the results. Author Page You can also add your content to your Author page and Author Central building a relationship with your audience. Conclusion Writing a book is not everyone’s cup of tea. It requires discipline and willingness to spend many hours on one topic only. However, if you love the topic and writing, it’s a very rewarding product to achieve since you become a published author, and an expert in the field while increasing your credibility as a professional and a human being. In the end, everyone is able to write, but not many people do. You just need to make a decision and start writing your book not thinking of financial awards in the beginning. It is fun to learn and dive deep into a topic you love knowing that anyone in the world who is interested in the topic can read your words and apply your wisdom.
Now, it’s easier than ever to write a book and share it with the world while having the majority of the revenue to yourself thanks to Amazon KDP sort of services. You can start the process and spend maybe 20% of your time writing your first book following the steps summed up above. If you need any help writing a book, you can simply email me and I will do my best to get you there in the most productive and creative way.
How to Become a Design Thinker and Create Amazing Products
Design thinking comes to mean a human-centered approach to innovation. It basically brings structure to the creative process and builds the roadmap with a step-by-step process by creating ideas, prototypes, and products fast and repetitively focusing on the user experience each time improving the end product. So, how to create great products using design thinking? Design Thinking was first coined by Tim Brown. We use some parts of design thinking during our daily lives if we think of the user experience while building services or products.
What makes design thinking special is that it inspires creativity in everyone bringing them creative confidence by using the process. Design Thinking has 6 Phases: Empathize Define Ideate Prototype Test Implement The 6 Phases of the Design Thinking Process Empathize Empathy is the first step to creating the solution for the problem that the user experiences. Through empathy, we put ourselves in the shoes of the user and understand how they feel.
Some questions to ask could be: What does the user feel? What actions or words indicate this feeling? What words would you use to express their feelings? Define The next step is to identify the problem using the empathy we felt about the user experience. The language you use needs to be identifiable and clearly state the problem.
The framing should clearly inspire the people or your team. Ideate The next phase is creating or scratching ideas using the previous steps. There is no single way to create ideas. Brainstorming and mind-mapping are two of the most popular methods to create ideas. Brainstorming is often used when there is a group of people who are going to make a decision. Basically, the group members are handed out sticky notes and people write their ideas. There is a moderator for each session to make sure everyone has taken a role evenly. Then, the note is put on a wall. Mindmapping is also a very common tool and can be applied individually. Basically, you create a diagram with a circle phrasing the main idea in the center. Then, the process branches out to create solutions to realize that idea. Prototype Prototyping is essential to visualize the end product to receive feedback. The prototype doesn’t need to be well-made. Speed is key to creating prototypes. To reach the end product, several prototypes can be made. Each prototype will be a means to improve the product to receive further feedback. Test Testing is the phase that you need to use as a way to view the user’s experience and not comment. This helps the users to create their own experiences. Testing is a way to observe and empathize with the user.
As the cycle of product or service development is achieved with every possible step taken to fulfill the implementation of an amazing product following the user feedback, the design thinking process may come to an end. Conclusion Design thinking has quite a number of benefits starting from structuring the innovation process and gaining a platform of active and participatory experience for any kind of development. Design thinking may be applied more effectively and productively when applied with a dedicated team, however, it may also be practiced individually to build creative processes.
In the end, any problem needs to be defined, is used by people, needs prototyping and testing to find what really works. Design thinking brings visual, interactive and active thinking on the table of creation to make real products that have the highest value accepted by users.
To learn more about design thinking, I recommend you to read two books written by IDEO founders, which is the epicenter of design thinkers. The Art of Innovation is the first book, written by Tom Kelley, a partner at IDEO. Creative Confidence. Written by David Kelley, IDEO founder and Stanford d.school creator. If you live and work with the principles of design thinking, there would be a great boost in your productivity and creativity. Applying with a group makes the design thinking process even more fun and creative. Read all about your interests written by independent writers around the world.
Your membership fee directly supports the writers you read. You’ll also get full access to every story on Medium. $5/month only. Become a Member Here. Boost Your Business by Working with “Design-Thinker” Professionals Design isn’t only aesthetics, it’s the value your brand offers to your customers. Let Awaynear become your design team. We create logos, posters, websites, mobile apps, pitch decks and more.
Check out how we can boost your business using design thinking used by the top companies including Apple, Airbnb, and Amazon. Check out Awaynear for more. Create Your Amazing Written Content with Awaynear Effortlessly Blog post, Self-Publishing Books, Resume, Ghost Writing, Click here to learn more and contact
How to Launch Your Startup in a Week While Automating Your Content Creation — Part 1
Founding a startup in a week while outsourcing your design, development, digital and content marketing may sound tedious. With all the sources of outsourcing, you can launch your e-business within a week with 0 employees and 0 technical experience. All you need is a brilliant idea. This is a step-by-step guide. Here are the basic steps of launching a digital startup: Landing page Building a website or e-commerce site. Content creation How to Build Your Landing Page A startup’s landing page is vital to the success of the business. Proper optimization will attract visitors to your startup, and rising conversions will lead to sales. The goal should be to display the startup’s most important information without overwhelming your visitors. On a balanced startup landing page, you’ll want around 20% text and 80% visuals — This will ensure that your visitors can quickly and easily understand what your startup is all about. The visuals on your landing page should be high quality and professional. This will help to build trust with your potential customers. Be sure to include a strong call-to-action (CTA) on your landing page. This will encourage visitors to take the next step and learn more about your startup. The Best Ways to Build Your Landing Page Upwork or Fiverr. Outsource with a standard service. Upwork or Fiverr. Leadpages. Use a service solely focused on landing pages. Awaynear. Build a custom solution that pays off. Upwork or Fiverr You can find any type of skill and quality on Upwork and Fiverr. You need to post a job on Upwork and then, you can invite the most promising freelancers within your budget. With Fiverr, you would need to select a freelancer with the best reviews and hire the person accepting the price point and the capability of the freelancer. They are both the biggest platforms for freelancers. Upwork has presumably higher quality than Fiverr, however, the price point of Fiver may be more competitive. Leadpages Leadpages landing pages are responsive and the platform offers hundreds of beautiful templates. Leadpages is a powerful landing page builder that allows you to create high-converting pages without any coding experience. It offers a wide variety of templates and integrations, making it easy to create a professional-looking website in minutes. Additionally, Leadpages is SEO-friendly, meaning that your pages will rank higher in search engine results pages (SERPs), making it easier for potential customers to find your startup. Awaynear If you are looking for an expert solution regarding any part of your digital business, Awaynear offers one address for all services including the landing page, e-commerce, social media management, pitch deck, business strategy, fundraising and more. Regarding your landing page, as soon as you send a request to Awaynear, they send you a form to fill in and within a few days, your high-converting landing page will be ready. If you need other services or all services to boost your company metrics from the beginning, then, Awaynear has custom and package solutions to build the digital business created by your vision. Building a Website or an E-Commerce Store If you want to build a full extent website with multiple pages and advanced features, there are a number of platforms including Wordpress, Wix, EditorX, Webflow and Squarespace. To build a basic website, the best platforms are Wix and Squarespace. You can simply drag & drop and build a website within a day also using the templates. You would only pay when you start a premium plan where you can integrate your own domain. However, if you are looking for a more advanced website, then, you would need to use Wordpress, EditorX or Webflow. Wordpress is one of the oldest website builders and you can build almost anything on it, however, it may be hard to manage with respect to design and features. EditorX and Webflow both offer flexible solutions to designing advanced websites. Basically, EditorX is the answer of Wix to Webflow since Webflow became the market leader for advanced websites with extensive features, interactions, animations and design tools as well as apps and responsiveness. EditorX, however, offers all of the features in a more flexible and easier to manage manner. Therefore, if you want to build an advanced website, you may post a job on Upwork with a fixed budget. I wouldn’t suggest hiring anyone on an hourly basis since we are not machines and none of the work is standard. And if you need experts building your website, then, you can contact Awaynear. To build an e-commerce store, Shopify is the best address by far. You can simply start your own store within half an hour choosing a template, adding your products and integrating your payout method. What’s great about Shopify is its live customer service and its apps. You can even start a dropshipping company within an hour integrating apps such as Oberlo. Content Creation Content creation takes time. As Bill Gates said in mid-90s, Content is king. Bill Gates knew it when the internet was in its infancy. Content is key to digital marketing because it is one of the best ways to attract attention to your startup. Quality content will help you to stand out from the competition, and it will also help to build trust with your potential customers. Additionally, content is a great way to generate leads and traffic. By creating high-quality content, you can attract potential customers to your website and encourage them to take the next step in the buyer’s journey. Content creation is a beast of its own. You need to stay creative, consistent, and inspired in your niche. You can either hire writers and pay them per post or you can create your own content by using an AI assistant to significantly ease the process. AI Writers are relatively new, but in the last few years, many top writers or content creators use them to create exceptional content in a fraction of the time. Basically, AI writers have read most of the internet and by machine learning, they know exactly what works for the particular content. Jasper.ai Jasper.ai. The top AI Writer platform with near-to-perfect reviews from Trustpilot is Jasper.ai. Jasper.ai is a startup that is shaking the AI writer platforms market with its innovative technology. Jasper.ai’s artificial intelligence (AI) platform allows businesses to create high-quality content quickly and easily. Additionally, Jasper.ai’s AI technology can be used to create custom content for businesses in a wide variety of industries. Conclusion Compared to even a few years ago, launching a startup and scaling it as extremely easier with all the new tools and outsourcing means we have. We can now build faster and better digital businesses much more affordably wherever we are for people around the world. Our digital business creation favorites are Leadpages for landing pages, Wix for websites, EditorX for advanced websites, and Jasper.ai for content creation since they all offer affordable and high-converting products trusted by millions. If even you have a well-running digital business, these tools can definitely help innovate your creativity to the next level. What do you think? Please comment. Are You a Medium Member? Read about all your interests written by independent writers around the world. Your membership fee directly supports writers you read. You’ll also get full access to every story on Medium. Become a Member Here.
Innovate Your Landing Pages and Email Automation. Digital Marketing Guide 2022–1
You may be wondering how landing pages can help your company. A landing page is a website that is designed to convert visitors into customers. To create a high-converting landing page, you will need the right tools and some knowledge of conversion rates. Once you have distilled down your landing page’s purpose, it becomes easier to choose which platforms are best for landing pages in the long run. Leadpages and Convertkit are two of the most popular options when it comes to creating landing pages or converting email subscribers into customers on your site with ease! The Content Quick Overview Landing Page Benefits How to Make the Best Use of Call-to-Action, CTA, in a landing page? The Best Landing Page Practices Why Leadpages is the Landing Page Platform of Our Choice Top Features of Leadpages That Set It Apart What’s Convertkit and What are the Top Features that Set It Apart from Its Competitors? How to Use Leadpages and Convertkit Together for Different Scenarios Final Thoughts Quick Overview You can move to the Leadpages and Convertkit sections of this review for more information and to start your free trial. Landing Page Benefits Creating a landing page is one of the best things you can do for your business. Here are seven benefits of creating a landing page: 01. Increased conversion rates — When someone lands on your website, you want them to take some sort of action, whether it’s subscribing to your email list or buying a product. A landing page makes this process much more likely. 02. Track your landing page — If you have a landing page, you can easily track how many people are landing on it and where they’re coming from (whether that’s social media or an email). This is incredibly helpful for boosting conversion rates over time as well! 03. Match the landing page to your landing page — When you optimize a landing page for conversion, make sure it’s the same look and feel as the rest of your website. For example, if your landing pages are bright yellow but most of your site is white, this isn’t going to match up well with what people expect from your business. 04. Landing pages are mobile-friendly — landing pages will load quickly and look good on any device. This makes it easy for someone to make a conversion when they’re on the go if you have an effective landing page. 05. Landing pages are shareable — landing pages can be easily shared across social media channels, email newsletters, etc., which means you can easily drive traffic to your landing page. 06. Landing pages create a sense of urgency — If you want someone to purchase a product, sign up for a webinar, or do anything else on your landing page, adding a sense of urgency can be incredibly effective. This might mean using phrases like “limited time offer” or “act now.” 07. Landing pages are easy to create — With landing page builders like Leadpages and Convertkit, it’s incredibly easy to create a landing page in minutes. You don’t need any coding or design experience! All you need is an idea of what you want your landing page to look like. How to Make the Best Use of Call-to-Action, CTA, in a landing page? When it comes to landing pages, your call-to-action (CTA) is the star of the show. But what makes for an effective CTA? Here are some tips: Use engaging visuals. People are more likely to take notice of your CTA if it’s visually appealing. Try using a colorful button or an eye-catching headline. Minimize the scroll. You want to make it easy for visitors to see your CTA and take action. So keep your landing page short and sweet, and eliminate any extraneous navigation. Know your audience. What type of people are you trying to attract? Tailor your landing page accordingly, and make sure your CTA is relevant to their needs. Eliminate extensive navigation. As mentioned before, you want visitors to focus on your CTA. So don’t clutter up your landing page with unnecessary links and buttons. Create an engaging experience. The best landing pages are designed to engage the visitor from start to finish. Use interactive elements, such as videos or quizzes, to keep people interested. The best landing page practices When it comes to landing pages, there are a few key things to keep in mind. First, it’s important to make sure that your landing page is consistent with the messaging in your email. This means that the design, colors, and fonts should all be similar, and the text should be aligned with the content in your email. Landing Page color scheme, images and fonts need to match your branding The best free tools for finding the matching colors, visuals and fonts: Find great and matching colors using MyColor.Space. Find free images using Unsplash. Use Google Fonts to find and download great fonts. Second, you’ll want to make sure that your landing page is easy to navigate. The user should be able to find what they’re looking for quickly and easily. You can do this by using clear and concise text, as well as providing easy-to-use navigation buttons. Finally, you’ll want to test your landing page to make sure that it’s effective. You can do this by using landing page testing software, or you can use Google’s landing page tester to create a simple landing page and test it yourself. Why Leadpages is the Landing Page Platform of Our Choice Leadpages is a landing page designer and builder that helps you create high-converting landing pages without any design or coding experience. You can choose from over 100 templates, or use their drag-and-drop builder to create your own custom landing page in minutes. Plus, Leadpages integrates with all the top email marketing providers like Convertkit so you can easily build landing pages that automatically add your new subscribers to your email list. Create Your Professional Landing Page in Minutes for Free Use the below link to take the first step towards building your landing page and growing your brand or selling a product, service or your course: The landing page builder is the easiest way to create and publish beautiful landing pages for all of your marketing campaigns in minutes, including rotating banners, video landing pages, and more. Top Features of Leadpages That Set It Apart Leadpages is one of the most popular landing page platforms on the market. Leadpages offer responsive landing page designs that work perfectly on mobile. Here are some of the top features that set it apart from other landing page builders: Leadpages has so many beautiful templates for any industry that you can create your landing page in a matter of minutes. Leadpages landing pages are optimized for page speed so the page upload speed is always high. Leadpages offers unlimited page publishing. Leadpages integrates with a wide variety of third-party services, such as Google Analytics, AWeber, Convertkit, and MailChimp. This makes it easy to track landing page performance within these services. Leadpages landing pages can be integrated into other landing pages and websites, which makes it possible to create complex landing page funnels with multiple steps and actions. This also allows you to display a landing or splash page on one of your websites before redirecting the visitor to an entirely separate website (in order to track their conversion). Leadpages landing pages are mobile-responsive, so they will look good on any device. This is important because more and more people are browsing the web using their phones or tablets. Leadpages landing pages can be easily customized to match the look and feel of your website. You can track how many people visit your landing page, where they came from, and how they interacted with it using Leadpages’ built-in analytics. Leadpages Landing Page Analytics Leadpages allows you to create different types of forms, such as contact forms, order forms, or subscription forms. This makes it possible to gather information about your visitors without having to redirect them to a separate site. Leadpages landing pages can be easily embedded into other websites, which allows you to create ads that send people directly to your landing pages. This is useful when you have a limited amount of time or space available in an ad campaign. Leadpages landing pages support the creation of lead magnets that can be used to collect visitor information. A landing page with an embedded lead magnet is called a landing page funnel and this type of landing page is highly effective at turning visitors into leads or subscribers. Leadpages has a Trustpilot review score of 4.7 from 293 customers. Explore Leadpages for Yourself What’s Convertkit and what are the top features that set it apart from its competitors? Convertkit is an email marketing tool that has been designed for bloggers and business owners who want to increase their conversion rates. It can also be described as marketing automation and drip email sequence platform. The ability to send a sequence of emails at a specified moment to a part of your audience to boost conversions is known as email sequencing. Some of its top features include: Powerful integrations with other software such as Google Analytics, WordPress, and Shopify Robust automation features such as the broadcast resend feature, which is a clever aspect of them. The vast majority of your email audience will not read your email. You may use the ‘Resend to Unopens’ option to send emails to those who did not open it on the first go-around. You may also modify the subject line to make it appear different. This increases the number of people who will receive your email. Convertkit Email Automation Example Easy to use. For example, with their ‘automation manager,’ automation may be established quickly. ConvertKit is simple to use. With their ‘automation manager,’ automation may be established quickly. They work with a ‘trigger’ and ‘action’ structure, which is simple to use. With their visual automations builder, you may also quickly construct numerous automations with customized rules. They work with a ‘trigger’ and ‘action’ structure, which is simple to use. With their visual automations builder, you may also quickly construct numerous automations with customized rules. Integrations with other software such as Google Analytics, WordPress, and Shopify. Integration with landing pages for templates that have already been built. You can use the below link to start your email automation and boost your conversions: Explore Convertkit for Yourself How to use Leadpages and Convertkit together for different scenarios Integrating Convertkit with Leadpages is straightforward and creates a marketing machine. Leadpages is a landing page builder that helps you create beautiful, high-converting landing pages with ease. Convertkit is an email marketing platform that allows you to easily create and send newsletters, automated sequences, and other types of email content. When used together, Leadpages and Convertkit make it easy to create high-converting landing pages and grow your email list. Here are a few ways to use Leadpages and Convertkit together: Use Leadpages to create landing pages for your content marketing campaigns. Use Convertkit to send automated email sequences that introduce new subscribers to your content and products. Use Leadpages to create landing pages for your webinars and other live events. Use Convertkit to send follow-up emails to attendees after your live events. Use Leadpages to create landing pages for your product launches. Use Convertkit to send automated email sequences that introduce new subscribers to your products. Use Leadpages to create landing pages for your online courses. Use Convertkit to send automated email sequences that introduce new subscribers to your courses. Use Leadpages and Convertkit together to grow your email list and increase conversions. Final Thoughts Landing pages are a great way to increase conversion rates because they provide visitors with a specific call to action. When you pair landing pages with email automation, you can create a powerful system that helps you convert more leads into customers. Leadpages and Convertkit are two great tools that make it easy to create landing pages and automate your email marketing. When used together, they become a powerful digital marketing machine. They also both integrate well with other popular marketing platforms, making them the perfect choice for businesses of all sizes. Please don't hesitate to write an email with any questions or comments you may have regarding the blog content and your requests for No-Code Development, UI/UX Design, and Fundraising to: email@example.com Subscribe to Innovation Party Weekly here Listen to the Helium Network Book for Free on Audible here.
Jasper AI Writer Reviews
Jasper has changed the content creation market dramatically as an AI Writer since its inception in 2020. Jasper can create long-form blog posts, marketing copies, ad copies, product descriptions, and even fiction and non-fiction books in a fraction of the time effortlessly and as the Boss-mode is activated, its already advanced features become even more extensive giving the ability to create 50,000 words a month all relevant, original and creative. Having read 10% of the entire internet, Jasper AI Writer has deep information and insight on almost any topic and there is no language barrier since it can also work in all major languages. Learn more, try free and claim your 10,000 words now! See Awaynear Review of Jasper AI Writer What Users Think Emory J Hobel Co-Founder at OnlineSalesPro.com JUST. YES. Joined Jasper out of curiosity and love of tech... staying because WOW. In the first 3 weeks, I have written about 4,000 words of ad copy, 10,000 words of articles/video scripts, and last weekend was able to write a small 13,000-word book that is now published. On top of the sheer volume, I am amazed at the quality. Johan H Great AI writing tool. I tried many. LTDs and others... Easy to use. Very easy. Simple. Content improver is a winner. My first language is not English. I write a lot of stuff, give it to Jarvis and it improves it. Quick. The people behind Jarvis is the best. Imran Simon
CEO at Hire & Retain It Gave Me Back Quality Time To Spend w Friends & Family... I used to take 40h a week to write all of my website copy and emails for clients, but Conversion.ai has helped me cut that time in half. It's great if you don't have much experience writing copy or if you're just strapped for time like I am. Mary Topalovic English is not my first language I had trouble with copy always because English is not my first language. But my work is in English. I guess having someone (Jarvis) as a trusted helper to fix my errors has been priceless. Cierra Lueck This AI is freaking incredible! This AI is freaking incredible. Writing content for my company used to take hours and my brain would be mush at the end of each day. Thank you for developing such a time/life saving tool that removes the stress from content creation. Mike Lannen
Founder at Eternity Marketing Setting the bar VERY HIGH Seriously, I have never ever in my life see a company care so deeply about it's users and the features they request getting implemented so quickly. You are setting the bar VERY HIGH! Jürgen Strauss
Founder at Innovabiz Tremendously valuable in avoiding writer's block People need to know about this! Jarvis transforms my writing to another level with creative ideas and new approaches. It has been tremendously valuable in avoiding writer's block, as well as generating great copy for campaigns. Jarvis is a no-brainer for any customer that needs help writing their content and wants an AI who can take care of it instead of thinking about creating something myself! Lauren Andrews
Founder at Unicorn Exchange A 2 week copy project, finished in 2 days with Jarvis If you suffer with 'getting the ball rolling' with copy - prepare to suffer no more. For two weeks I was dragging my feet on copy for our new website. After 2 days with Jasper it was done. You'll be shocked when you try this for yourself. Mallory Milne Jarvis has completely changed the process of writing for me Jasper has completely changed the process of writing for me. Whether it’s kicking off new ideas for me to branch out on or expanding on my own, Jasper has it covered from to bottom. Amanda Weston
Founder at Blogs by Jarvis Freed my mind to be more creative Delegation has always been hard for me, but writing with Jarvis has enhanced my process, letting me focus on the message and not the minutiae. This has freed my mind to be more creative with my content, and further raised the level of my own writing ability. Learn more, try free and claim your 10,000 words now! See Awaynear Review of Jasper AI Writer
Learn How to Use Jasper AI Content Writer in an Hour
Jasper is an advanced AI writer that is rated at 4.9/5 by 3000 users including Fortune 500 companies such as Airbnb, Google, and IBM as well as small companies and individual content creators. Learn how you can master creating any type of written content such as long-form blog posts, ad copies, marketing material, social media posts, and even books using the easy-to-learn methods and built-in features within Jasper such as recipes and templates also using the power of Boss-Mode, the advanced mode of Jasper that makes it incredibly easy to create high quality and original content in a fraction of the time while keeping your mind away from writer's block forever. Learn more, try free and claim your 10,000 words now! See Awaynear Review of Jasper AI Writer How to Write a Long-Form Blog Post using Jasper AI Blog Writer Jasper AI Content Writer creates original and exceptional long form blog posts that ranks in Google understanding the concepts and ideas you want to communicate. How to Write a High-Quality Book in a Week Jasper is the AI writing assistant that creates and edits your fiction or non-fiction book when you clarify the content by entering an intro enabling you to write a book in a week. How to Write a Product Description in Under 2 Minutes using Jasper AI Writing Generator Write your Amazon or Shopify original product description that ranks high while targeting your audience for maximum conversion. How to Create and Automate Social Media Posts Using Jasper AI Content Writer Create the exceptional Facebook, Instagram, Twitter and Linkedin posts using the recipes of Jasper spending a fraction of the time. Advanced Tips for Creating Compelling Copy Using Jarvis AI Writing Software Build the original marketing content that you would otherwise be not able to by using AI writing generator. How to Create Highly Engaging Facebook Ads Using Jasper AI Writing Tool Jasper AI Writing Generator creates targeted content that converts. You can write exceptional Google, Facebook, Instagram and Amazon ad copies fast. Learn more, try free and claim your 10,000 words now! See Awaynear Review of Jasper AI Writer Take me to Awaynear
Learn the Best and Easiest Way to Mine Cryptocurrency
The Helium Network technology is an incredible technology building the People’s Network of IoT and now, 5G. You can also make up to $10,000 a month passively. Read on! Helium Network hotspots Among all the cryptocurrency technologies, the Helium network system built to create the people’s network for the Internet of Things (IoT) and 5G is one of the most meaningful and robust technologies while paving the way to generating significant passive income for its miners. The Helium system basically works with the Helium network created by individuals who buy and activate their Helium hotspots. The hotspots use LoRA (longfi) technology to create a network of connections among the hotspots and internet of things, and soon, the 5G network. Learn all about Helium mining in less than two hours reading the book I just published on Kindle. You can also see the complete table of contents at the end of this story. In return, the hotspot owners are rewarded Helium coins, which they can convert into cash using their wallets and apps. Founded by the Silicon Valley veterans such as Shawn Fanning, Founder of Napster, and backed by Google Ventures, Unique Square Ventures, and many more with an investment of over $53 million, the Helium network already has a strong foundation of 42,000 Helium hotspots around the world placed by individuals like you who are generating significant passive income, as much as $10,000, from one hotspot. Helium hotspots are just like routers. They make no noise, they consume almost no energy (<$5/mo), and generate significant income for you passively. Already there are over 150,000 hotspots connecting the IoT, and soon 5G around the world Apart from being a way of generating passive income, Helium mining is also one of the best ways to enter and make an earning from the new and upcoming crypto technology — for non-technical people. If you invest in main crypto coins or altcoins in any of the crypto exchanges, your account would be exposed to daily volatility and if you are day trading, you would need to spend so much time trading to buy low and sell high while experiencing the high-stress factor. Helium hotspot looks and feels like a router with no noise and negligible energy usage However, if you invest in generating income via mining Helium, then, you just spend a minimum amount to buy the Helium hotspot, about $500, for once only, and then, as you set up your Helium hotspot as explained in this book, you will gain significant income passively without even thinking about it, while possibly extending your Helium network by placing other Helium hotspots through your friends and family. Once you read this book and apply all the key information while understanding all the key concepts, you can confidently step into Helium mining by buying one or more Helium spots. I suggest you take your time to read and digest this book. Then, you can always come back and use it as a reference. Unboxing the Helium hotspot. It takes 10 minutes to set it up. If you are into what’s interesting, new, and useful, you can sign up to Innovation Party Weekly, AwayNear weekly newsletter to receive the innovations, technologies, and discounts on our radar at the moment. About the Book: Complete Guide to Helium Mining The book is concise and includes all topics and details needed to make the most of Helium mining so that you will be able to buy one or more Helium hotspots and build your network without losing time and energy. Below is the full list of Table of Contents. Hope you will be as excited as I am about the future of the Helium Network and what it can gain you and the world as you read the book using it also as a reference. The Helium Mining Book Table of Contents The Story Behind Technology. How LoRA Works How the Helium Network Works How It All Started. How Helium Coin Rewarding Works. PoC Challenger PoC Challengee Witnesses Consensus Group Network Data Transfer The Math Behind HNT Distribution. The Current Status and Near Future of The Helium Network Helium Coin Value Growth Which Helium Hotspots to Choose Other Upcoming Helium Hotspot Providers The Criteria to Generate the Most Revenue Hotspot Density Antenna View The Antenna DBI Minimizing Cable Loss How to Buy a Hotspot using USDT Buying Bobcat miner using Binance.com (or Binance.us) How to Set Up Your Helium Hotspot Connecting the Helium Hotspot Placement of the Hotspot How to Estimate Your Hotspot Earnings? Data transfer rewards Witness rewards Consensus rewards Challenger rewards Challenger rewards Placement Antenna view Antenna How to Turn Your Helium Coins into Cash Anywhere in the World How to Create an Ideal Network of Helium Hotspots The Exchanges to Use to Invest in Helium Coins Helium Partnerships New: Helium People’s Network for 5G Distribution Conclusion Essential Source Links References Hope you enjoy mining Helium coins passively while helping to build the People’s Network of IoT and 5G soon!
Mastering the Content Game. Designing and Automating Content Marketing
Content creates your story, brand, and identity. It’s highly achievable to break down the path to success for becoming a true “content company”. Content is King. What a concisely beautiful concept. Source: Say Daily When Bill Gates wrote one of the most famous business articles, “Content is King”, in 1996, the internet was yet to be mainstream, it was rather in its infancy. It was before social media or even Google itself. Bill Gates probably already knew that content is the real brand and story behind a company or individual. Content creates the natural story of a brand. It creates a relation with its customers and a unique identity. Especially at the beginning of the startup journey, the story of a company and how it communicates with the target audience is extremely important because most startups don’t have a high budget for push marketing via paid ads or creating their own content frequently and consistently. The best part of content marketing is it creates organic growth once the strategies and execution plan are in place. To me, it’s always great to break down the processes. This way, a complex system can be much easier to understand and it’s the same way with content marketing. You need to make a plan and strategize before you take action. Source: Accounting Web Content marketing can be broken down into two parts. Creating the content and posting inspirational content throughout the web automatically and consistently. As in anything, consistency is key for content marketing. You need to set high standards for timing so that your audience trusts you in time expecting high-quality content each time. Let’s delve into how you can create inspirational content consistently. Creating User-Generated Content We all have limited time and content takes creativity and time. So, your strategy for a growing brand can never be creating your own content if your product itself isn’t content creation. You need time to improve your product and grow your business. Therefore, your content marketing should be built by your users mainly and then, by content creators. User-generated content is key to success in content marketing. Source: Social Media Week Once you have core users, then, you can contact them and give them certain incentives such as free products or credit for their next purchase. From a company perspective, content marketing should be defined as content created by users strategized by the company. The company sets the strategies and standards, opens the playground for the users so that users can add value to the company or product they love. Users don’t necessarily create content for companies for something in return. They do it because they love the product and they identify themselves with it. Therefore, creating a great product is what makes you stand out for content marketing. You need to focus on creating a lovable product by many and build the story around it and why you are different from all other products. Content Creators can be Your Biggest Window for Growth Content creation is deep into our global culture. Thanks to the amazing power of the internet, you don’t have to own a major media company to make yourself seen by millions. Some content creators have more following than major media companies. Being a content creator is a full-time job that didn’t exist 10 years ago. Source: Talking Influence What makes content creators even more special is they build personal relations with their followers. People follow them because they identify with them and they trust their insights about what they like. Therefore, when content creators post about your product, even if your product is hardly known by anyone, you become an instant brand. How to Start Collaboration with Content Creators I have always been a believer in the practicality and benefits of content marketing. As an entrepreneur with an engineering and business background, I started more than a few companies and collaborated with content creators extensively for one of the fashion companies of mine, BagPrime, a drop shipping company I built on Shopify with over 7,000 bags and worldwide shipping. Start with creating the list of content creators. There are two ways to create a list of the best content creators for your product. Finding them using the available content creator tools or hiring a content creator expert. The best content creator tools out there are Upfluence, Brandbassador, and CreatorIQ. They have tiers of membership and they give all the hard data necessary such as followers and engagement rate (ER) and most importantly, you can search by filtering the targeted audience and location. Upfluence is one of the content creator hubs that you can use to find influencers. Source: Source Forge The path that I tend to choose for content creators is different. I hire content creator experts who are solely dedicated to working in the space. I post a job on Upwork stating the exact requirements such as how many content creators I need (mostly 100) from each social media channel (Instagram, Youtube, Facebook mostly) or type of blog. A good way to clarify your job description is to state the range of the number of followers and the engagement rate. I mostly want to work with content creators who have 10k to 100k followers because they are more eager to work with startups that are willing to compensate with discounts or free products. Also, their followers are still more engaged than the content creators with millions of followers. In the meantime, I make sure that my social media accounts look good and promising. The reason is that when I contact the content creators on Instagram for example with a direct message, the first thing they look at is my profile and if the product and profile look promising, then, they are open to collaboration. If not, they would directly ask for compensation. They also think of their own content and if my content would inspire their followers. There are more than a few strategies you can use to start your collaboration with content creators. Referral marketing. As most people name it affiliate marketing, referral marketing is an extremely effective way to create natural buzz and sales for your product. Basically, you can give a discount of 10% to the followers and content creators can also get a 10% from the sales. The percentage can always change depending on your negotiation skills and your margin. It’s always best to have high-margin products so that you can grow your business. 50% margin is a good standard for high-growth companies. Referral marketing is a win-win for content creators, followers, and your company. Source: The Shelf Giveaway. People like free stuff, games, and worthwhile and doable challenges. Plan a contest such as giving away a certain number of your products when certain actions are executed. A great example can be reposting a certain post, following your account, inviting a certain number of friends on social media to a landing page of your contest, or posting content with a certain hashtag that you created for the giveaway campaign. Users may also create their own content using the hashtag. Companies Using Content Marketing Most Brilliantly Each content-marketing smart company embraces its own strategy and builds its content around it consistently. I find 3 companies, namely, Gymshark, Tesla, and Casper, very innovative and unique with regards to their strategies and consistent execution because they know branding requires consistency with actions. Gymshark, as a fitness apparel company, is the Fitness King of Instagram. The company was founded by a teenager, Ben Francis, back in 2012. From the very beginning, they embraced Instagram and content creators as their main marketing channel. Fitness ambassadors of Gymshark created a fitness kingdom of 60 million followers. Source: Gymshark Instagram is the right platform for fitness enthusiasts and Gymshark works with content creators in 131 countries to create visual buzz. They have over 5 million followers and with the sum of the followers of their ambassadors around the world, they are able to reach 60 million people. They also integrate this marketing with offers and paid ads on Instagram so that they strengthen their presence and differentiate themselves from other brands. Their complete focus on one social media channel and interesting posts with influential content creators who are fitness creators bring them an extraordinary advantage and loyal following by millions. Tesla focuses on creating a great product and innovation. As in most other ways, the way Tesla approaches marketing is extremely innovative. Jaden on a Tesla in the air. That definitely creates a buzz. Source: Drive Tribe Tesla doesn’t have a marketing budget. Instead, they create exceptional products and keep innovating so that content creators and Tesla owners create the natural buzz for them without paying a single penny. Elon Musk actually closed both his Instagram and Facebook when he had millions of followers. Instead, he is just using Twitter to dominate the news instantly. Tesla is an outlier both with regards to its product and its CEO. Therefore, the leader becomes the content creator while content becomes the product. The interesting and innovative Tesla content is loved by content creators. Casper, as a mattress company, in addition to creating foam mattresses that are foldable and easy to transport, created a fun and interesting story about a neglected part of our lives, sleeping. When you see a Casper story, you know it’s Casper instantly. Source: Pinterest Casper’s stories are fun answering the neglected questions or making the unexpected approaches about sleep. Informing people about our relation with sleep while entertaining them. The part where Casper mastered its content marketing is blogging. Pillow Talk and Van Winkle’s blogs are complete success stories. Casper basically created all its social media content revolving around its blogs to attract its customers to the blog. Casper Pillow Talk blog traffic sources. Source: Overthink Group If customers are interested in a humorous and informative sleeping blog, then, they would naturally be interested in a Casper mattress. This idea is brilliant because they are not selling mattresses to the customers, but they become the brand, which people consider when they think of sleeping or when they need a mattress. The Final Step. Automating Content Marketing. As you create your strategy of which content platform you will focus on and how you will create the buzz, the final step is to create a constant and consistent flow of top-quality organic content. You may consider 3 platforms, namely, Buffer, Loomly, and Missinglettr, which offer similar value propositions: making your content marketing smart and scheduling them to post consistently. Buffer is basically posting on social media and scheduling made easy. You integrate your social media accounts, invite team members if necessary, upload your posts and schedule them. Buffer is easy to use and you can also invite your team members to collaborate. Source: Buffer Buffer saves plenty of time so that you are not distracted daily to create and schedule new posts. You can periodically enter your posts, ideally once a week or even once a month and then, Buffer takes care of the rest. Loomly is a more advanced social media tool that creates a complete assistant for content creation. Loomly is a great all-around content marketing tool. Source: Capterra What makes Loomly unique is that it creates recommendations for possible posts using RSS feeds and trending topics on Twitter. It’s also a great tool to collaborate with your team members and interact with your audience. Loomly even helps for post and ad design. It’s a strong tool that you can manage all your social media accounts, customize your posts and see the results of each post to analyze accordingly. Missinglettr is a relatively new social media tool and what makes it unique is that it integrates AI for social media posts while suggesting texts, images, and tags. Missinglettr has a free trial option. Source: ShoutMeLoud You are able to integrate one of your social media channels such as Medium, enter the link of the post, and then, the system automatically generates the possible posts with the images, texts, and tags. It’s easy to edit all and once you are done editing, you can schedule them to post on Twitter and Facebook. Missinglettr also has a new feature, which is branded as “curate”. Curate lets you add your content into Missinglettr and then, content creators from around the world, 24,000 to be exact, share the content of each other, that they find interesting. Takeaways Content is King and always will be because humans live with stories. As a company in the 21st century, once you find your story, it’s much easier to share and find your target audience. You just need to create the right content marketing strategy for your brand and become great at execution by finding smart solutions. In this regard, content marketing is much like SEO. It takes a little while to build, however, once you have it flowing, it may become the prime source of business if you can strategize correctly, motivate your audience to tell your story, and use the tools for automation.