How AI is Rewriting the Web: The Rise of Answer, Learn, and Create Engines
- Saygin Celen
- 3 days ago
- 3 min read
The GPT Moment that Reshaped the Web
In November 2022, a transformative shift occurred in the digital world. OpenAI launched ChatGPT, a conversational AI powered by the Transformer architecture—originally developed by Google. This foundation model was trained not just to retrieve information, but to understand it, engage with it, and generate entirely new content.
This launch wasn't just about a new tool. It fundamentally changed how people interact with the internet:
Search became more conversational.
Learning became more immersive and personalized.
Creativity got a real-time co-pilot.
Since then, we've entered an era where :
Google remains the traditional search engine,
Perplexity AI rises as an "answer engine," and
ChatGPT becomes both a learning companion and a creation engine.
Each of them represents a new archetype in how we use the web.
Comparing Google, Perplexity, and ChatGPT
📊 Usage Trends: Google, ChatGPT, and Perplexity AI (May 2024 – May 2025)
How to Make the Best Use of Each Tool
Google: Use for fast lookups, trending news, product comparisons, and diving into indexed websites.
Perplexity AI: Ideal for academic-style queries, fact-checked summaries, and transparent citations.
ChatGPT: Best for learning step-by-step concepts, brainstorming, content generation, planning, coding, and refining ideas.
What is Surprising?
Google invented the AI age technology behind the scenes for a decade. They didn't ship fast enough. They are playing the catch up game and they finally did after a calm panic and probably many stretch goals.
Perplexity basically started as a wrapper of GPT in the backend standing out with its user interface, its factuality and showing references before creating its own AI model.
ChatGPT was an unknown lab working AI research for 6 years until GPT-3. They weren't expecting 100 million downloads in 2 weeks following the launch and that's how the AI age and fierce competition started.
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How to Combine Google, Perplexity, and ChatGPT for Maximum Productivity & Creativity
Use them in tandem to create an AI-powered research and production workflow.
Real-World Case Studies
Launching a Product Blog
Google: Research keywords & competitors
Perplexity: Get factual summaries with citations
ChatGPT: Generate the article, headlines, and social posts
Learning a New Skill (e.g. Prompt Engineering)
Google: Find best courses & tools
Perplexity: Understand key concepts & terms quickly
ChatGPT: Practice with simulations, examples, and feedback
Designing a Pitch Deck
Google: Research market data
Perplexity: Summarize industry trends
ChatGPT: Draft the pitch outline, visuals, and messaging
Slowly, but surely, ChatGPT is catching up with real-time data, and anything that Google and Perplexity are able to do.
They are learning from each other, which is great for users. The fierce AI competition to reach AGI has only just begun, and we’re here to enjoy and create with an ever-growing number of powerful tools—many of them almost free.
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